Domain Authority (DA) is a grade created by Moz which predicts how well a website will rank on Google and other search engines. It is a number that indicated the authority of the website. Higher the domain authority, the greater the chances of ranking higher in Search Engine Result Pages (SERPs) and getting more organic traffic. It’s a good way of measuring SEO efforts. Also, it helps in comparing your website’s strength with your competitors.
This count is calculated using a number of algorithms, which affects the website’s ranking. You cannot lift domain authority by purchasing or stealing from high DA sites. Instead, for lifting it you need a good strategy, a great piece of content as well as lots of patience. Here are some tips that you must consider as these will help you in getting higher DA and hence a higher ranking.
1. Create quality and link-worthy Content
Quality content is a must. You need good content to achieve a good DA score. The content you are creating must be unique and relevant. Content is the only reason for other websites to link their websites to yours.
Since content attracts visitors, so you must use images, GIFs and videos to make your content more attractive and appealing. Using short, uninspiring or irrelevant content will decrease your website’s ranking.
2. Optimize your internal links
By adding links to your older posts at appropriate words, you can compel the reader to click the link and go to the linked blog. Internal linking let the reader stay at your website for a longer duration.
There is no limit on internal linking but you must keep in mind to link only those posts which are similar to your current posts. It provides better user experience, bost ranking and helps in managing link equity across the domain.
3. Market your website on Social Media
Social media sites have high domain authority. Social media helps to reach a new audience and helps to get more likes and shares. Don’t spam and post a lot at a time. Must keep patience and have a proper schedule. Share the link of your blog post, this will help you to remain connected with your readers. Domain Authority is also calculated on the basis of your social media performance.
4. Work on bad links
It is necessary to remove bad links as they affect the ranking of the website. You should clean these links regularly and hence it will improve your domain authority. Also, this helps in getting more relevant and high-quality links. Conducting a regular link audit is very important for ranking your website. Otherwise, these links will result in huge harm to your website.
5. Be consistent
Consistency is key for attracting more and more visitors. If you will post on a regular basis, then it will become easy to improve your domain authority. Posting one day and then taking a break then again post for one day. All this irritates a reader and they will not come back to your website the next time.
So, to keep your visitors engaged, you have to post on a regular basis. Also, it helps to get more quality links and it generates trust in the reader.
6. The website must be Mobile-friendly
In today’s scenario, mobile-friendly websites are must as 60% of the traffic comes from mobile devices. Hence, it is no longer an option to have a mobile-friendly website but it’s mandatory. If your website is not optimised for mobile use then it will affect mobile search engine ranking. Along with that, you will also lose a lot of your visitors. Which in turn decrease your domain authority.
A high domain authority means you are on the right path. Also, it will provide you with a clear picture of your competitors and keywords which you should target. So, we must consider these above-given ways and improve your DA score.